Brisk Iced Tea
Our challenge was to reboot Brisk’s edgy, aggro claymation for Gen-Z - a generation known for its empathy.
The resulting campaign was ‘That’s Cold’ – where Gen-Z’s fave celebs choose Brisk over their friends and loved ones.
One viral stunt, a viral sweeps and a viral spot later, it’s safe to say we succeeded.
And that my friends, is Brisk baby.
The Spot
The Plus Up
With fans demanding for more clay Doja, we delivered in partnership with Genius, creating ‘Coldest Take’ interviews with clay Doja Cat. We earned a Digiday Award for Best Brand Partnership.
The Stunt / Sweeps
Winning the disembodied clay head of your favorite celeb? That’s cold. And weird. And very Doja Cat.
After Doja was spotted toting her clay head around LA, we let fans enter for a chance to cop it with a viral sweeps.
