The North East doesn’t have much love for Flamin’ Hot. But they do love bagels.
So to entice them, we tapped into a viral social conversation around Flamin’ Hot Cream Cheese – putting our product to the test to see if this unorthodox combo could win over the ultimate North East bagel authority… Jewish Grandmas.

With an assist from another bagel authority - NewYorkNico - we boosted North East sales far beyond our targets.