The North East doesn’t have much love for Flamin’ Hot. But they do love bagels.
So to entice them, we tapped into a viral social conversation around Flamin’ Hot Cream Cheese, putting Flamin’ Hot to the test to see if this unorthodox combo could win over the ultimate North East bagel authority…
Jewish Grandmas.

And with an assist from another bagel authority, NewYorkNico, we boosted North East sales beyond our targets.