Jimmy John’s: The Blade And The Brine
When a social post goes to the moon, it’s time to double down and scale up.
So when an unlikely combo of sandwiches and smut went viral multiple times, there was only one path forward:
Release an original, sandwich-themed romantasy novel, as read by sex symbol Walton Goggins.
The trailer crushed, garnering millions of organic impressions, and hundreds of thousands of orders of our limited edition S.M.U.T menu – which allowed fans to unlock exclusive access to our steamy audiobook.
Have a listen, and also, have earbuds in 🥵
Creative Director: Nick Greenberg
Senior Copywriter: Missy Mackey
Directed by Nick Greenberg & Adrian Cadavid