PEPSI: Santa Switched

Everyone always thought Santa was a Coke guy — but this holiday season, we flipped the script. We busted Santa in a bodega ditching Coke for Pepsi Zero Sugar, setting off a celeb scandal that set social media on fire.

The paparazzi caught Santa on the streets of Brooklyn, in a pose quite similar to the viral Ben Affleck photo.

Like any self-respecting celebrity, Santa took to The Notes App to “apologize”.

And after Coke introduced their fake AI Santa to… mixed reviews, we took to SantaCon
to get real human Santas to switch.

Creative Direction, Writing by Nick Greenberg
Creative Direction, Art Direction by Chris Greer
Directed by Jake Plunkett
Created at VaynerMedia