PEPSI: Santa Switched
Everyone always thought Santa was a Coke guy — but this holiday season, we flipped the script. We busted Santa in a bodega ditching Coke for Pepsi Zero Sugar, setting off a celeb scandal that set social media on fire,
earning millions of organic views.
The paparazzi also caught Santa sipping PEPSI on the streets of Brooklyn – going viral as they snapped him in a pose quite similar to Ben Affleck’s iconic photo. Only with a candy cane, instead of a cigarette.
As impressions swelled and the scandal grew, Santa did what any self-respecting celebrity does:
He took to the Notes App to address the rumors head on.
And give away free PEPSI.
It was official - Santa Switched!
And when Coke introduced a disturbing AI Santa to negative reviews,
we took it as an opportunity to get real Santas to switch – live at Santacon.
Creative Direction, Writing by Nick Greenberg
Creative Direction, Art Direction by Chris Greer
Directed by Jake Plunkett
Created at VaynerMedia