Starry: NBA

Starry loved the ‘Ex-Lemon Lime’ character from our Super Bowl spot so much, they asked us to bring him back for their NBA partnership with Giannis Antetokounmpo. Hilarity ensued.

Turns out in addition to being amazing at basketball, Giannis is also super funny, which doesn’t seem fair.
It led to some entertaining social content that earned millions of organic views.

Creative Direction, Writing by Nick Greenberg
Creative Direction, Art Direction by Chris Greer
Directed by Paul Briganti
Created at VaynerMedia