U.S. Bank: Fernando Mendoza

I made a trailer for an educational video series go viral: earning >10 million organic views.

It all started months before, with our first social hit.

Leaning into the meme of NFL Rookie Fernando Mendoza’s “LinkedIn-guy” persona, we launched our partnership with an intentionally corporate post - where else - on LinkedIn.

This post alone earned over 3 million organic views.

So we doubled down, and more than tripled the results.

Leaning even harder into the meme, Fernando dropped a hilariously corny trailer for his new series:
Finance With Fernando.

The trailer went viral. We got coverage from Adam Schefter, ESPN, The NY Post,
along with countless other outlets and creators - each earning millions of organic views.

I directed the trailer and full series in just 13 minutes at a U.S. Bank commercial shoot.

”Let’s flippin’ go.”

Creative Direction, Writing by Nick Greenberg
Directed by Nick Greenberg
Edited by Baldur Helgason
Created at U.S. Bank